CITYCORP USA · VALIDATE → STRUCTURE → DEVELOP
From opportunity to pipeline.
Three commercial offerings. First we validate the opportunity; then we structure market entry and develop business.
THREE COMMERCIAL PHASES
Validate. Structure. Develop the market.
VALIDATE
STRUCTURE
DEVELOP
01
01 — VALIDATE
U.S. Industrial Opportunity Assessment
Should we enter the U.S. market?
OUTCOME
GO
NO-GO
GO WITH CONDITIONS
Assessment of your company and offering, applications, competition, barriers and entry conditions.
02
02 — STRUCTURE
U.S. Market Validation & Sales Architecture
Where should we compete, and how should we sell?
OUTCOME
U.S. Industrial Opportunity Map + sales architecture
CONCEPTUAL MAP · NO ACCOUNT DATA
Priority regions
Target accounts
U.S. Industrial Opportunity Map
Plants and projects
Decision-makers and barriers
Intelligence to structure your sales approach.
03
03 — DEVELOP
U.S. Commercial Launch & Acceleration
How do we build a pipeline?
OUTCOME
Target accounts
Relationships and meetings
Opportunities
Pipeline management
Account planning, sales cadence and ongoing industrial intelligence.
Before investing in the United States, validate the opportunity.
Share your company profile, objectives and investment capacity for an initial qualification conversation.
