CITYCORP USA · INDUSTRIAL PROJECT SUPPLIERS
Can your Brazilian industrial expertise compete in the United States?
Engineering, automation, assembly, maintenance, equipment and industrial services can unlock new U.S. opportunities with the right focus, intelligence and commercial structure.
PROJECTS → ACCOUNTS → DECISION-MAKERS
Industrial expertise. Business development.
PROJECTS
ACCOUNTS
DECISION-MAKERS
For suppliers serving industrial projects and plants.
Engineering and design
Engineering, EPC/EPCM, owner’s engineering and project management.
Installation and systems
Industrial construction, electromechanical installation, electrical systems, automation and instrumentation.
Services and technology
Maintenance, shutdowns, commissioning, inspection, asset integrity, energy, equipment and industrial technology.
You do not need to start with a large U.S. operation. You need to start by understanding where the business is.
How can industrial expertise built in Brazil become a qualified U.S. sales pipeline?
Target account · plant · industrial project
EPC / EPCM
GC / construction
Integrators
Technical decision-makers and procurement
Stakeholders, entry barriers and supplier qualification.
Plants, projects and CAPEX are considered according to portfolio fit. Conceptual representation, without real account data.
ENTRY BARRIERS AND REQUIREMENTS
Supplier qualification is part of your commercial architecture.
The mapping considers contracting requirements, procurement structures and the conditions needed to approach U.S. industrial accounts.
- Vendor requirements
- Technical and commercial evidence
- Entry barriers
- Commercial and operational risks
Technical and regulated requirements are explored with the relevant specialists according to the project.
From opportunity to pipeline.
01
01 — VALIDATE
U.S. Industrial Opportunity Assessment
Is there a market?
GO / NO-GO / GO WITH CONDITIONS
Paid assessment
02
02 — STRUCTURE
U.S. Market Validation & Sales Architecture
Who should you sell to, and how should you enter?
U.S. Industrial Opportunity Map + sales architecture
03
03 — DEVELOP
U.S. Commercial Launch & Acceleration
How do you turn strategy into pipeline?
Commercial execution + pipeline management
Initial qualification conversation. Paid assessment. Project-based validation. Ongoing business development.
Pipeline before infrastructure.
Your local presence should match the validated opportunity and your delivery capacity. Your commercial structure does not need to begin with a full U.S. operation.
Representation and channels
Commercial relationships and access to priority accounts.
Commercial presence
Local sales coordination when justified by the strategy.
Delivery structure
Specialists and implementation tailored to the project’s needs.
Alternatives subject to the opportunity, not a mandatory sequence.
How do you turn strategy into pipeline?
U.S. Commercial Launch & Acceleration
Prospecting, engagement, meetings and follow-up organized through account planning, sales cadence and pipeline management.
Target accounts
Engagement
Meetings
Opportunities
Evaluate the U.S. market potential of your industrial expertise.
Share your company profile, objectives and investment capacity for an initial qualification conversation.
